Customer Focused from the Beginning

ShoreMaster's humble beginning started in Carlos, MN by Dennis Tuel, Sr – who knew there was a better way to build a boat lift. A lift that was easier to install and built to last longer. A lift that helped waterfront owners make the most of their time on the water. This is still our purpose today – to make the most of your waterfront. While our line-up has expanded over the years, our passion for building quality systems with the user in mind hasn’t changed. Attention to every detail, every component, and superior welded craftsmanship make a ShoreMaster system the envy of the lake.

In addition to our premium aluminum docks and lifts, ShoreMaster is a part of the ShoreMaster, LLC family which offers a complete line-up of waterfront equipment continent-wide. As an industry leader across nearly every market in the United States and Canada our waterfront products are synonymous with quality. Superior construction, unmatched strength and stability, and infinite versatility are just a few of the many competitive advantages of our line-up of products. Learn more at

Superior Service

ShoreMaster was founded in the heart of lakes country and it’s still where we call home. Lake life and waterfronts are just part of our DNA. So is a dedication to quality, performance, and support. Our GREAT PEOPLE (yes, we always capitalize that – it’s that important to us) work every day to ensure that our owners have the very best waterfront experience on that lake. But it’s not just us –it’s our dealers too. We have the best dealer network in the industry (and we work hard to make sure it stays that way). Our dealers know the product, they know their lakes and they service their customers. 

We are always looking for good people with amazing talent to help us carry on our long tradition of building the best waterfront equipment anywhere. It takes the best fabricators, designers, welders, assemblers, sales people, and marketers to lead our industry. While these things are all learned skills, it also takes just a bit more to make ShoreMaster so successful. It also takes a world class personality and genuine niceness. If this is you, a career with ShoreMaster may be a perfect fit – explore our current career opportunities to join the team.

ShoreMaster Employee Photos