Customer Focused from the Beginning
ShoreMaster's humble beginning started in Carlos, MN by Dennis Tuel, Sr – who knew there was a better way to build a boat lift. A lift that was easier to install and built to last longer. A lift that helped waterfront owners make the most of their time on the water. This is still our purpose today – to make the most of your waterfront. While our line-up has expanded over the years, our passion for building quality systems with the user in mind hasn’t changed. Attention to every detail, every component, and superior welded craftsmanship make a ShoreMaster system the envy of the lake.
In 2019, ShoreMaster and HydroHoist merged to integrate their shared expertise and product offerings into the most diverse suite of waterfront equipment. With the acquisition of Neptune Boat Lifts in 2020, and its addition of salt-water applicable boat lifts, three flagship brands were vertically integrated to form Waterfront Brands. Waterfront Brands is the premier manufacturer of waterfront equipment in North America, with offices and manufacturing facilities in Fergus Falls, Minn., Claremore & Verdigris, Okla., and Fort Lauderdale, Flor. Collectively, Waterfront Brands offers the most comprehensive suite of waterfront products, for both fresh- and salt-water, in North America. Together, under the Waterfront Brands umbrella, we will draw on decades of experience from our teams to continue to provide the industry’s highest quality products and unparalleled service and support.