A Company Driven by GREAT People

At ShoreMaster our mission includes – no, centers on – GREAT PEOPLE (and yes, it is always capitalized). That’s because we truly believe that our people are the heart, soul, and backbone of what we do. It is because of them that we offer industry leading quality, service and support. From operations to customer support to our dealer network, they all work in tandem with one another to provide our dealers and product owners with only the highest quality performance and experience.


ShoreMaster Employee Photos

The ShoreMaster Way

At ShoreMaster, we have high expectation of our products and our people which is why we hire the best people and also provide industry-leading training. Part of this training is our ShoreMaster Way leadership training which "centers on employee involvement, input, feedback, coaching and recognition" in order to manage and empower a robust team of GREAT people (The ShoreMaster Way, pg. 4). If you are interested in learning more, we've made The ShoreMaster Way, which was written by ShoreMaster President Don Hurley to help leaders manage an empowered workforce in the spirit of continuous improvement and is used as a part of our leadership training.


ShoreMaster Way

In the Heart of Lakes Country

ShoreMaster is headquartered in Fergus Falls, Minnesota, and neatly nestled into the rolling hills and the pristine lakes area of Otter Tail County. This area affords our employees to live in the heart of the lakes area with access to Otter Tail County’s 1,100 clean, clear, lakes and rivers, while remaining within an hour of the Fargo – Moorhead metro area, and within just 3 hours of the Twin Cities metro area. ShoreMaster’s team, our culture, our customers, and the products we produce are a direct reflection of the outdoors and waterfront lifestyle that we have access to on a daily basis. It’s what makes ShoreMaster the best place to work in the area, and the most recognized dock and lift company in the industry.

RS4 Gray Woodgrain with Pontoon Lift with Black Canopy

Interested in Joining Our Team?

We are always looking for good people with amazing talent to help us carry on our long tradition of building the best waterfront equipment anywhere. It takes the best fabricators, designers, welders, assemblers, sales people, and marketers to lead our industry. If a career at ShoreMaster sounds like the right choice for you, or if it sounds like a perfect fit for someone you know, please feel free to download and share our ShoreMaster Career Brochure.


ShoreMaster Employee Photo



To view current openings, please click on the link - Waterfront Brands - Career Opportunities