Why Buy a Boat Lift Motor?
Every ShoreMaster boat lift comes standard with our Whisper Winch™, the industry’s smoothest and quietest manual lift winch. From there, you choose how you want to operate your lift:
Wheel Operation – A durable, easy-to-use hand wheel for manual lift operation.
Motorized Operation – Add convenience and speed with a ShoreMaster motor. Instead of cranking, raise or lower your boat with the push of a button, flip of a switch, or even your smartphone.
Upgrading to a motor saves time, reduces strain, and makes it easier to get out on the water whenever you’re ready. For many lake homeowners, a motorized lift isn’t just a luxury — it’s a lifestyle upgrade that keeps boating simple and enjoyable.
"Adding the LiftBoss Gen 6 was a game changer. I can lower my boat with my phone while grabbing the cooler. It’s smooth, quiet, and works every time." – ShoreMaster Customer, Minnesota
Choose Your Lift Motor
ShoreMaster Wheel
Simple. Reliable. Cost-effective. The ShoreMaster hand wheel is the traditional way to operate your lift. The ShoreMaster wheel provides dependable manual operation without the need for electricity or batteries. With a large ergonomic design, it offers plenty of leverage to raise and lower your boat by hand.
No power required – works anywhere, anytime
Durable construction for long-lasting use
Budget-friendly option if you prefer to keep things simple
Perfect for: budget-conscious buyers or smaller boats where manual lifting isn’t a hassle.
LiftBoss™ Gen 5
Trusted Reliability
Proven. Affordable. Built to last. The Gen 5 LiftBoss is a reliable upgrade that provides quiet, smooth operation without the advanced electronics of Gen 6. Available with key-turn or wireless remote operation, it’s a straightforward, dependable motor that has powered thousands of lifts across the country.
Available in 120V AC or 12/24V DC with optional solar
Key-turn or wireless remote operation – simple and intuitive
Quality craftsmanship – hand-wired and tested 3x in Minnesota
Compatible with ShoreMaster Whisper Winch lifts
Durable and weather-resistant components
20-minute installation with custom mounting kits
Perfect for: boaters who want dependable power at a lower cost without extra bells and whistles.
LiftBoss™ Gen 6
The Smartest Lift Motor Yet
Advanced. Intelligent. Built for the modern boater. The Gen 6 LiftBoss combines powerful direct-drive performance with smart technology features that make boating easier than ever. With programmable upper/lower/boarding positions, auto-stop/auto-run functionality, and Bluetooth app control, this motor offers the ultimate in convenience.
Available in 120V AC or 12/24V DC with optional solar charging
Programmable lift limits – set once and stop cranking forever
Bluetooth app control + 2 wireless remotes included
Quick-detach electronics allow easy field service
Weatherproof keypad – UV-protected and sealed against the elements
20-minute installation with custom quick-mount kits
3-year warranty for peace of mind
Perfect for: tech-savvy homeowners, frequent boaters, or anyone who wants the industry’s most advanced lift motor.
Integrated Motor
(Standard on 7000# Vertical Lift)
Clean. Seamless. Built-in. For our 7000# vertical lift, ShoreMaster offers a factory-integrated motor system that comes standard. Unlike add-on motors, this option is fully engineered into the lift frame, offering a sleek appearance and effortless push-button operation right out of the box.
Standard on 7000# vertical lifts – no extra upgrades needed
Available for 3,000# - 6,000# lifts as well.
Factory-installed for the cleanest look and reliable performance
Push-button convenience eliminates hand cranking
Durable, weather-ready electronics designed for heavy-capacity lifting
Seamless integration – nothing bolted on, nothing extra to manage
Perfect for: 7000# vertical lift owners who want premium performance, factory integration, and a cleaner aesthetic without aftermarket add-ons.
Comparison Chart
Feature / Model | LiftBoss Gen 6 | LiftBoss Gen 5 |
Power Options | 120V AC 12V 24V + Solar | 120V AC 12V 24V + Solar |
Controls | Bluetooth app, Wireless Remote, On-unit Keypad | Key-turn or Wireless Remote |
Programmable Limits | ✅ Auto-stop, auto-run | ❌ |
Installation Time | ~20 minutes, quick-detach electronics | ~20 minutes |
Compatibility | ShoreMaster Whisper Winch lifts | ShoreMaster Whisper Winch lifts |
Durability | All-weather electronics, UV keypad, 3-year warranty | Hand-assembled, tested 3x |
Best For | Premium convenience & smart features | Proven reliability at lower cost |
FAQs About ShoreMaster Boat Lift Motors:
Do all ShoreMaster lifts come with a motor?
Every ShoreMaster lift comes standard with our exclusive Whisper Winch. From there, you can choose manual wheel operation or upgrade to a motorized LiftBoss or LiftMate system.
What’s the difference between LiftBoss Gen 5 and Gen 6?
Gen 6 includes programmable lift limits, Bluetooth app control, and quick-service electronics modules, while Gen 5 is a dependable, lower-cost option without smart features.
Can LiftMate work on non-ShoreMaster lifts?
Yes — LiftMate’s universal design works with nearly any wheel-crank lift including Floe, Hewitt, ShoreStation, ShoreMaster, and more.
Do I need electricity at my dock?
Not necessarily. Both LiftBoss and LiftMate are available in 12V or 24V with optional solar charging panels.
How long does installation take?
Most ShoreMaster motors install in about 20 minutes with custom quick-mount kits.
Are these motors weather-resistant?
Yes. ShoreMaster motors are built with corrosion-resistant hardware, UV-protected housings, and sealed electronics to withstand harsh marine conditions.
