Welcome to the ShoreMaster Blog – Your Dockside Source for Lake Life Inspiration

Just for fun we thought we would share with you an interesting and perhaps slightly tongue-in-cheek infographic that shows the variations of the word dock by state or region. While it seems a dock is simply called a dock in much of the country, how about our friends on the Kentucky / Tennessee boarder, no doubt on the shores of Dale Hollow Lake, referring to a dock as “that thing where I park my houseboat”?

Some might argue that premium service is hard to find in the dock and lift industry. To that, we say that it’s likely you haven’t visited an authorized ShoreMaster dealer yet.

A logical consideration for growth-minded marine dealerships looking to grow their revenue or expand their business is deciding whether or not to add another boat brand to their existing product mix. The decision to add a new boat brand to the existing product mix is one that marine dealerships do not take lightly; considerations need to be made at every level of the decision process from space requirements; both on the lot and in the show room, to marketing impact, sales training, advertising, promotions, to market perception, accounting integration and more.

Now is the time to get out to a boat show to see, feel, and touch all of those products you’ve been researching over the last few months. For just a few bucks, and a couple of hours of your time, you get the opportunity to find out if everything you’ve read about and looked at while researching your dream dock, boat lift, or new boat matches up to the in-person experience.