Welcome to the ShoreMaster Blog – Your Dockside Source for Lake Life Inspiration

A logical consideration for growth-minded marine dealerships looking to grow their revenue or expand their business is deciding whether or not to add another boat brand to their existing product mix. The decision to add a new boat brand to the existing product mix is one that marine dealerships do not take lightly; considerations need to be made at every level of the decision process from space requirements; both on the lot and in the show room, to marketing impact, sales training, advertising, promotions, to market perception, accounting integration and more.

Now is the time to get out to a boat show to see, feel, and touch all of those products you’ve been researching over the last few months. For just a few bucks, and a couple of hours of your time, you get the opportunity to find out if everything you’ve read about and looked at while researching your dream dock, boat lift, or new boat matches up to the in-person experience.

Companies alone, do not have passion. The people who work at companies do. Mark Cory is a classic example of what drives ShoreMaster to greatness. Mark’s passion for anything water related is an underlying theme that guides him as he helps ShoreMaster build the best docks and boat lifts available to waterfront property owners, and helps ShoreMaster’s nationwide dealer network realize the full business potential that ShoreMaster offers.

Step away from your shovel, put down your mittens, pack up the family, and head out to a boat show this weekend! Believe it or not, spring is just a few short weeks away, and we know you’re ready to to start enjoying your time on the water, if only we could break the icy grip of winter that has enveloped just about every region of the United States and Canada.