Posted on August 12, 2014

ShoreMaster Competitive Unification Leads to Growth, Sales Reorganization

ShoreMaster Competitive Unification Leads to Growth, Sales Reorganization

Written by ShoreMaster Marketing

ShoreMaster, LLC announces growth-driven nationwide sales re-organization.

In a continuance of ShoreMaster’s long-term competitive unification strategy, ShoreMaster will begin to roll out changes to its nationwide sales force. The changes, driven by strong growth across multiple ShoreMaster, LLC brand segments, will allow the company to continue to capitalize on its position as a leader in the waterfront equipment industry, by strengthening its focus on industry specific markets for continued growth.

“We are excited about our current and forecasted growth, and the sales re-organization is in alignment with the competitive unification strategy that we laid out a couple of years ago to incentivize growth while strategically positioning our brands to continue to lead and grow in their respective markets.” said ShoreMaster President Don Hurley. “We have a number of game-changing initiatives that will come to market within the next six months that will enable us to provide the level of focus and clarity on our brand segments, products, and territories that our customers have been asking for since our last ShoreMaster University in December of 2013.”

The sales re-organization is focused on improving the accessibility and distribution of ShoreMaster, LLC brand products to each brand’s respective dealer and distributor network and / or its consumers. The changes include a restructure of sales management within the company to include sales leadership from Regional Sales Managers. ShoreMaster’s Regional Sales Managers will focus on the continued growth and success of their key ShoreMaster, LLC brands, and effective support of the dealers, distributors, and Territory Sales Managers that they will lead within their regions.

Recently, ShoreMaster promoted four members of its nationwide sales force to the Regional Sales Manager position. The promotions are as follows;

Aaron Nyhus, Regional Sales Manager – Northern Midwest Region

Gary Haffley, Regional Sales Manager – Central Plains and Southeastern Region

Ryan Knox, Regional Sales Manager – Eastern United States and Canada

Robert Rein, Regional Sales Manager – Western United States and Canada


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