Why Buy a Boat Lift Motor?
Every ShoreMaster boat lift comes standard with our Whisper Winch™, the industry’s smoothest and quietest manual lift winch. From there, you choose how you want to operate your lift:
Wheel Operation – A durable, easy-to-use hand wheel for manual lift operation.
Motorized Operation – Add convenience and speed with a ShoreMaster motor. Instead of cranking, raise or lower your boat with the push of a button, flip of a switch, or even your smartphone.
Upgrading to a motor saves time, reduces strain, and makes it easier to get out on the water whenever you’re ready. For many lake homeowners, a motorized lift isn’t just a luxury — it’s a lifestyle upgrade that keeps boating simple and enjoyable.
"Adding the LiftBoss Gen 6 was a game changer. I can lower my boat with my phone while grabbing the cooler. It’s smooth, quiet, and works every time." – ShoreMaster Customer, Minnesota
Choose Your Lift Motor
ShoreMaster Wheel
Simple. Reliable. Cost-effective. The ShoreMaster hand wheel is the traditional way to operate your lift. The ShoreMaster wheel provides dependable manual operation without the need for electricity or batteries. With a large ergonomic design, it offers plenty of leverage to raise and lower your boat by hand.
No power required – works anywhere, anytime
Durable construction for long-lasting use
Budget-friendly option if you prefer to keep things simple
Perfect for: budget-conscious buyers or smaller boats where manual lifting isn’t a hassle.
LiftBoss™ Gen 5
Trusted Reliability
Proven. Affordable. Built to last. The Gen 5 LiftBoss is a reliable upgrade that provides quiet, smooth operation without the advanced electronics of Gen 6. Available with key-turn or wireless remote operation, it’s a straightforward, dependable motor that has powered thousands of lifts across the country.
Available in 120V AC or 12/24V DC with optional solar
Key-turn or wireless remote operation – simple and intuitive
Quality craftsmanship – hand-wired and tested 3x in Minnesota
Compatible with ShoreMaster Whisper Winch lifts
Durable and weather-resistant components
20-minute installation with custom mounting kits
Perfect for: boaters who want dependable power at a lower cost without extra bells and whistles.
LiftBoss™ Gen 6
The Smartest Lift Motor Yet
Advanced. Intelligent. Built for the modern boater. The Gen 6 LiftBoss combines powerful direct-drive performance with smart technology features that make boating easier than ever. With programmable upper/lower/boarding positions, auto-stop/auto-run functionality, and Bluetooth app control, this motor offers the ultimate in convenience.
Available in 120V AC or 12/24V DC with optional solar charging
Programmable lift limits – set once and stop cranking forever
Bluetooth app control + 2 wireless remotes included
Quick-detach electronics allow easy field service
Weatherproof keypad – UV-protected and sealed against the elements
20-minute installation with custom quick-mount kits
3-year warranty for peace of mind
Perfect for: tech-savvy homeowners, frequent boaters, or anyone who wants the industry’s most advanced lift motor.
Integrated Motor
(Standard on 7000# Vertical Lift)
Clean. Seamless. Built-in. For our 7000# vertical lift, ShoreMaster offers a factory-integrated motor system that comes standard. Unlike add-on motors, this option is fully engineered into the lift frame, offering a sleek appearance and effortless push-button operation right out of the box.
Standard on 7000# vertical lifts – no extra upgrades needed
Available for 3,000# - 6,000# lifts as well.
Factory-installed for the cleanest look and reliable performance
Push-button convenience eliminates hand cranking
Durable, weather-ready electronics designed for heavy-capacity lifting
Seamless integration – nothing bolted on, nothing extra to manage
Perfect for: 7000# vertical lift owners who want premium performance, factory integration, and a cleaner aesthetic without aftermarket add-ons.
Comparison Chart
How to Choose
Choose LiftBoss Gen 6 if you want the most convenience, smart controls, and programmable features.
Choose LiftBoss Gen 5 if you want simple, proven push-button operation at a lower cost.
If you’re unsure which option fits your lift, match your lift type and existing setup first, then confirm compatibility before ordering.
Tip: Scroll horizontally to compare features.
Feature / Model | LiftBoss Gen 6 | LiftBoss Gen 5 |
Quick Summary | Smart features + premium convenience | Reliable performance at a lower cost |
Power Options | 120V AC 12V 24V + Solar | 120V AC 12V 24V + Solar |
Controls | Bluetooth app Wireless remote On-unit keypad | Key-turn control Wireless remote (optional) |
Programmable Limits | ✅ Auto-stop, auto-run | ❌ |
Installation Time | ~20 minutes, quick-detach electronics | ~20 minutes |
Compatibility | ShoreMaster Whisper Winch lifts | ShoreMaster Whisper Winch lifts |
Durability | All-weather electronics, UV keypad, 3-year warranty | Hand-assembled, tested 3x |
Best For | Premium convenience & smart features | Proven reliability at lower cost |
