Posted on January 7, 2021

Not Going to Boat Shows? Here Are Alternatives.

Not Going to Boat Shows? Here Are Alternatives.

Written by ShoreMaster Marketing

The COVID-19 pandemic has forced many industries to get creative, and the boat dock and lift market is no exception. Health and safety guidelines have forced many boat shows and dealer open houses to close, add capacity guidelines, or adapt to the situation. It’s a challenge for our industry because boat shows play a critical role for manufacturers and consumers alike.

Fortunately, there are ways for dealers to model products and consumers to buy premium boat docks and accessories. Technology allows us to connect better than ever, and there are ways to make in-person parts of the sale process safer. Here are some ways that you can talk to vendors, buy products, and more.

Online Boat Show Experiences

There’s something to be said for being able to attend a boat show from the comfort of your home. Many boat shows are going virtual this upcoming year. These shows allow anyone with an internet connection to research boats, talk to dealerships, attend seminars, and even view boat walkarounds remotely. You can also get live music, register for contests and other activities, and more. 

Online Research

There’s a lot of information online, even if you’re not getting it at a virtual boat show. Manufacturer websites and other resources can point you to brands, models, and features based on your needs. You may also be able to set up a video chat or video walkthrough with a dealer—if not, there’s a lot that can be done through emails, calls, or texts.

Personal or Private Visits

If you want to see your intended dock or lift in person, ask if you can set up a private sales appointment at your local dealer. When you go, make sure you don’t bring extra people, wear proper PPE, and respect social distancing guidelines. Ask your dealer about their safety and sanitation policies: a careful and conscientious dealer is a responsible one that you can feel comfortable doing business with. 

If you’ve already made a purchase and are finalizing the sale, ask your dealer how the paperwork will be completed. You might meet at an in-person, distanced “closing table” or be able to sign for your new boat dock accessories digitally. If home drop-offs are an option, ask about your dealer’s social distancing measures and sanitation guidelines.

Whether you’re buying in person or online, the questions you should ask your dealer about your potential purchase remain the same: how the dock will work with your waterfront, how much maintenance the system requires, and what sets the dealer and their products apart. Make your premium boat dock and accessory purchases thoughtfully so you can enjoy them for years to come.

ShoreMaster Premium Boat Docks

Whether you’re shopping online or at a dealership, ShoreMaster boat docks and accessories are a great way to make your waterfront truly yours. Spend time out on the water in a high-quality, customizable dock set-up designed perfectly for what you do. To get started on your dock plans, contact a local ShoreMaster dealer.

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